About Us

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Overview

The Basic Theory of Economy is Straightforward Distribution is Key!
Effective Strategy where Quality meets Value Atomy's MASSTIGE strategy is to provide
Absolute Quality products at an Absolute Price.

As the world market is more globalized and united to a single market, Atomy’s Masstige brand is positioned to gain momentum and growth.

Established in 2009, Atomy is a global direct selling company with operations in 27 regions worldwide as of December 2024, including Korea.

Since it was established, Atomy has grown rapidly through consumer-centered direct selling that strictly upholds CEO Park Han-gill’s principle of “Absolute Quality, Absolute Price.” The company has worked tirelessly to create a foundation for sustainable growth based on innovative thinking that sets customer success as its key objective and a corporate culture centered on principles, inclusive growth, and sharing.

Atomy uses a consumer-oriented direct selling strategy. We select favorable products that are higher in quality at more reasonable prices, and sell them through distribution channels that can compete with department stores, discount stores, home shopping networks, and online shopping. In other words, we find products that are more competitive in quality and price than similar products distributed through other channels for our customers' benefits. Through this strategy, we promise to achieve our ultimate goal of "Surpassing Customer Satisfaction to Customer Success.

Built on a foundation of principles, Atomy will lead the industry to reshape recognition and reputation.

Atomy’s Culture: 1. Principle Centreed Culture 2. Culture of Accompanied Growth 3. Sharing Culture

Our objective is beyond consumer satisfaction; rather it is centered for success.

A corporation that cherishes the spirit! We believe that valuing individuals is our priority. Be our partner in faith and believe in your own success through Atomy. We will always serve you with the utmost humble heart. Enjoy a beautiful life with Atomy and make your dreams come true.

Vision

01. Customers’ Success

Customers are not simply a means for Atomy—they are the ultimate goal. The "Philosophy of Cow vs. Baby" best describes Atomy's mindset toward our customers. The reason people tend cows is not for the cows' sake, but for the purpose of obtaining milk. However, when a parent cares for their baby, it is for the baby's own well-being; they do not expect anything in return. Likewise, we hope to go beyond just satisfying our customers to helping them succeed for their own good. We want them to achieve success as consumers and/or business owners through Atomy.

02. Distribution HUB

Atomy aims to become a world distribution hub—the central unit of a distribution network. To achieve this goal, Atomy is creating a competitive advantage by enabling a direct and effective connection between manufacturers and consumers worldwide. Our Global Sourcing Global Sales (GSGS) strategy will help us seek out high-quality products that meet our Absolute Quality Absolute Price standard and offer them to consumers globally.

03. Premier Company

Atomy aims to be a Premier Company—the best of the best. "Honesty and Goodness is the Best Strategy" is a philosophy that describes our corporate values. We want our employees to always be honest and loyal to our members as providers of quality products at reasonable prices, and we will continue to develop programs to foster creative individuals who will produce added value based on solid conscientious and moral standards.

Cultural Principles of Atomy for Aspiring Toward a Top-notch Company beyond First-class

01. Principle-oriented culture
Principle-oriented culture seeks to benefit every constituent of our society.

02. Culture of mutual growth and cooperation
The culture of mutual growth and cooperation is about a company growing together with everybody.

03. Culture of sharing
Lastly, the culture of Sharing is about loving and caring for all people around the world.

We are sure that our three cultures form a solid foundation that will ensure our success for the next 100 years.

Foundation

BEING
(CONTINUITY)

Being(Continuity) is every enterprise's primary goal and the most important social responsibility. Atomy's employees, members, customers, partners and even local communities are all connected like parts of a living organism. Everyone is needed in our mission to make a better world, and Atomy must continue to survive to carry out the task. We put forth a lot of effort to endure; from reducing costs to enhancing business viability.

Cost Management

Strict Management of Product Cost
Stable Financial Management based on Zero-Debt Policy
Low Level of Fixed Cost based on Pipeline Theory

Operations Management

Honesty in Management
Transparency in Management
Abiding by Principles = Core Value of Managerial Problem Solving

Human Resources Management

Foster Creativity in HR Management

Speed

Although Continuity is the company's top priority, added value can be generated through growth. The most crucial factor in Atomy's growth is Speed, but Speed is not just how fast we are moving, but also in what direction. When we say Speed is important in our growth, it means that we should be moving at a quick pace in the right direction.

Speed of Adaptation
Industry 4.0 has a greater and wider impact on the society at large than any previous industrial revolution. In response to recent trends, Atomy will take all measures necessary to keep pace in an era of rapid change.

Speed of Information
Sharing accurate information quickly is of great importance to Atomy. But when passed from person to person, information can be modified along the way. Atomy aims to transfer accurate information to multiple destinations simultaneously without altering the original message.

Speed of Business Expansion
Atomy expects the business of our members to expand exponentially based on the concept of multiplication. Our Success System is designed to support rapid business expansion. With an understanding of our system, Atomy members can work together with others to thrive in their businesses which would otherwise be difficult to achieve alone.

Balance

Atomy seeks to fulfill social responsibility through the balanced distribution of wealth. This includes the concept of fairness, as we believe balance and fairness will optimize the utilization of limited resources and lead to greater wealth for all. The value of Atomy is not only created by our members, but by our partnering companies, consumers, and the greater society through direct and indirect interactions with the company. Atomy strives to provide better quality products at more reasonable prices for our consumers and returns the profits back to them. We are also involved in many social contribution activities for the betterment of society. The fair and balanced distribution of our earnings secures our loyal customer base and ensures the sustainable growth of Atomy. In this respect, Atomy's way of distribution is similar to the nature of the investment.